Sustainable Fashion is The New Sexy
In the age of bottom-lines and the push towards constant growth in a finite planet, it has become apparent that the business model is incompatible with our own survival. If we continue current trajectories, a recent scientific paper shows that we have a 5% chance of limiting warming to 2C, a figure universally accepted as safe for human survival. With 10% of the global carbon emissions coming from the textile and garments industry (UN) and one truckload of clothing being wasted per second (Ellen MacArthur), it’s apparent that we have to change fashion production and consumption.