An Interactive Workshop
Crafting an effective marketing strategy is about reaching the right audience at the right time in the right place with the right message. Truly understanding your audience and how to promote behaviour change is key for driving results. In this interactive workshop, we’ll begin to delve into the art and science of marketing and strategy. You’ll have the opportunity to work on developing your marketing strategy and hopefully walk away with a newfound understanding of how your organization can be of value to your audience.
Skill Level: Intermediate
What People Will Learn:
* • How to approach integrated marketing
* • Why and how understanding your audience is key
* • Participants will begin to develop their marketing strategy
About the speaker:
Tasha Prados is the CEO & Founder of Duraca Strategic, where she partners with passion and purpose-driven organizations to help them maximize their impact. Tasha is a bilingual and multicultural strategist with ten years of international project management, communications, and marketing experience with the world’s leading brands, publishers, and nonprofits. Tasha has developed strategy and executed integrated campaigns for clients like Intel, Rolls Royce, the U.S. National Institutes of Health, U.S. National Science Foundation, and the U.S. Peace Corps. Her work has received over a dozen industry awards, including from the Shorty Social Good Awards, the Public Relations Society of America, and the American Advertising Federation.
Event Registration Instructions
This event is free for Dojo & Hubud Members. If you want to join this event, please register at the Dojo Front Desk or send us an email to firstname.lastname@example.org. It’s mandatory.