The Psychology of Buying & The Science of Advertising
In this talk you will learn the fascinating science of persuading people using consumer insights & the formulas for highly effective Advertising, so that you can market & sell anything!
Skill Level : Beginners
What People Will Learn:
● What is Advertising & how it works;
● Understand Consumer Buying Psychology;
● How to find your Consumer Insight ;
● How to influence Consumer Behaviour i.e. How to market & sell anything;
● The formula for an effective Ad
About the speaker:
Phoebe is a Communications & Content Specialist, as well as a Journalist, Creative Producer, Photographer, Soon-to-be-Author & Professional Speaker. Prior to starting her own consulting firm, she held positions at some of Australia’s fastest growing eCommerce & FoodTech Startups and some of the worlds most awarded Creative & Digital Agencies, including BBDO, Leo Burnett, Isobar & Proximity managing large scale digital projects. Through years of experience in the Digital Marketing & Communications sector and an extensive background in Human Behaviour, Phoebe fuses her unique experience to masterfully produce memorable content that sparks conversations and elicits emotion, establishing an inextricable bond between brand and audience. She has facilitated public talks, workshops & panels internationally and has been interviewed on numerous top ranking Podcasts, including Stand Out Get Noticed, Make Some Noise & Breaking Barriers. Her clients have been featured in Forbes, The New York Times, Sydney Morning Herald, Australian Financial Review, Startup Daily, Smart Company, Inside Retail, Elephant Journal & Ad News. She is here to empower individuals to ensure their talents & unique genius truly shine.
Check more : www.phoebekuhn.com
Event Registration Instructions
This event is free for Dojo & Hubud members. Limited to 30 spots. If you want to join this event, please register at the Dojo Front Desk or send us an email to firstname.lastname@example.org, It’s mandatory. If you’re yet to be a member, find out how to be one here