Demystified: how to get featured in the press
“The typical spend for a Bay Area startup that’s attracted VC funding is one dollar on product development, four dollars on customer acquisition and five dollars on PR”
This skill share is an hour with a fashion/lifestyle PR Pro turned tech startup founder who will show you the media relations principles behind the smoke ’n mirrors. What to do in four steps.
What People Will Learn:
- What the media is interested in publishing.
- How to achieve the media acknowledgement your hard work deserves.
- What collaterals you need and the level of perfection you should be aiming for.
- How to speak to the media about what you do.
About the speaker:
Kyra Pybus is the principal of Pybus PR, based in Melbourne. She grew up in British Columbia and Tasmania. In her PR career she has been in business since 2008 and previously worked in Dubai and London. The primary offering in her consultancy work is consumer category media relations (fashion & lifestyle) but she is working on a tech startup that will change the largely impenetrable, inaccessible nature of PR.
#### Event Registration Instructions ####
This event is for free and open to public. Limited to 50 place. If you want to join this event, please register at the Dojo Front Desk or send us an email to firstname.lastname@example.org