Physical marketing for digital businesses
Short Description :
Every company, brand, agency and individual wants to talk “digital” and be perceived as digital. Digital is the new normal. Yet, the most powerful digital technologies and interfaces will increasingly lead to the creation of experiences that are ultimately physical. AdAge – 2016
Come along and learn what other online companies, like tinder or transferwise have done to create effective offline marketing campaigns for their online products.
What People will Learn :
Tips, tricks and inspiration for successful offline PR & marketing campaigns for your online business plus a workshop/chat focusing on your challenges from the person who put the first ever dog on tinder..
- Use offline PR to boost your online presence
- Get people’s attention creatively through physical experiences
- How to brainstorm interactively to create original attention grabbing ideas
- Effectively utilise this newly garnered offline attention online
About the speaker :
Joe has worked in marketing for agencies, in-house at a telecoms company and most recently a publishers called Hearst where he was in the digital transformation team responsible for bringing print and those established brands like Elle, Esquire, Cosmopolitan and Good Housekeeping over to Digital. He helped create and design the in-house CMS platform there that is still in use there.
He has done a variety of SEO and social training sessions for journalists as well as freelance at generalassemb.ly in Shoreditch, London.
He put the first ever dog on tinder as a marketing stunt and for the for the last couple of years he’s been working with bitcoin and blockchain startups. He’s a specialist in SEO and marketing and will be setting up a coworking space next year in Portugal. In his spare time he loves to surf and is available to help out on your projects.
This event is for free and open to public. If you want to join this event, please register at the Dojo Front Desk or send us an email to firstname.lastname@example.org