Let’s go first through Facebook foundation and dig into more advanced tactics (pixel, bidding, retargeting…) to optimize your spend. Feel free to come with questions about your campaigns!

What People Will Learn:

• General overview of the platform (Audience Insight, Ads Manager, Power Editor…)
• Framework TAACO (Targeting, Ads, Analytics, Campaign Optimization)
• Tips to tackle key challenges with Facebook Advertising
• Case Study The Yoga Summit/The Mindfulness Summit
• Q&A

About the speaker:

Over the past years, Vincent has worked in the Growth & Analytics team of Udemy and Electronic Arts. With Impulse Analytics, he has partnered with VC funds (Social Capital, Breega) and startups (Yelp, Sprig, Remind, Instawork,…) to accelerate their growth with programmatic ads.

#### Event Registration Instructions ####

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This event is for free and open to public. Limited to 50 place. If you want to join this event, please register at the Dojo Front Desk or send us an email to rsvp@dojobali.org

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