Inspiration, Knowledge & Networking

How to Create a Killer Brand Blueprint

“Awesome Brands Begin Here”


Short Description*:

Marketing isn’t just about advertising. Creating a brand isn’t just about designing a logo. True marketing is strategic and begins with  a solid brand strategy as a foundation.  Creating a brand blueprint to guide your path is the key to a strong, enduring brand. Brand strategy captures everything: who you’re in the sandpit with, who you’re talking to, what you uniquely offer, why your audience should believe you, how you speak to them, why you exist. A brand blueprint acts as the summary of this – your brand’s DNA.


What People Will Learn*:

  • What a brand blueprint is and where it fits in a marketing strategy 
  • Understand Brand Archetypes and how they fit into branding 
  • How to build your own brand blueprint (for their business – or for their personal brand!)



About the speaker*:

(Tell us who you are and where you come from! Include things like Bio, Links to websites etc.)

I’m Melissa – a Brand Strategist and Marketing Nerd from Brisbane, Australia. I’ve been a big brand marketer for 12 years in Fast Moving Consumer Goods (FMCG) for two of Australia’s largest food companies.  I’ve managed multi-million dollar brands at Parmalat (market-leading impulse beverages), and Campbell Arnott’s (marketing Australia’s favourite biscuits, and the iconic Campbell’s Soup).  To find out more, visit www.melissapackham.me



#### Event Registration Instructions ####
This event is for free and open to public. Limited to 45 place. If you want to join this event, please register at the Dojo Front Desk or send us an email to rsvp@dojobali.org

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