Whether it’s a passion project or an asset for your professional portfolio, a book is a great way to translate your knowledge and experience into shareable form for anyone to access. But how to do it – especially outside your “day job”? Use project management methods and branding strategies to quickly craft your initial ideas and expertise into rough content, crank out the copy, collaborate with professionals to finesse it, and self-publish as an ebook.
What People Will Learn:
How to write an ebook:
- Defining your idea, audience, and approach
- Creating a style guide + content outline
- Writing + editing your book
- Formatting for Kindle
- Commissioning cover art
- Publishing to Amazon
This presentation will include step-by-step examples using a case study of a book I recently co-wrote and published. We collaborated remotely to go from idea to Amazon in 3.5 months, self-publishing a 172-page book. I’ll discuss tools + apps used, how I applied production and brand strategies from design projects to the writing process, when and how we worked with a copy editor and illustrator, and the basics of Kindle publishing.
About the speaker:
Katherine has been a “digital nomad” since June 2014, working remotely as a freelance producer, consultant, and writer. She was the Head of Production for Public Persona, a branding + design studio, and was previously a producer at HUSH, a digital design agency in Brooklyn. Before that, she was a teacher (and taught abroad at American schools in Morocco, Switzerland, and Bulgaria). Katherine studied Art History (and rowed) at Williams College and is originally from Fort Worth, Texas.
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