Best Practices & Guidance From an Ex-Facebooker
Facebook and Instagram ads are becoming an essential ROI channel for almost every new business. Nevertheless, the ad auction is more complex than ever, which means marketing dollars can easily be wasted – at the same time, there is a massive opportunity to have Facebook and Instagram become your best driver of ROI. This training will take you through how to structure campaigns and build creative that deliver on your business objectives, whether you are new to ads, or already have experience running campaigns.
What People Will Learn:
– How Facebook & Instagram’s ad auction works.
– How to build campaigns that deliver ROI against your specific business objectives.
– How Facebook’s most sophisticated advertisers (Netflix, eBay, Coca-Cola, etc.) use the ads platform.
– How to optimize campaigns, audiences, and ads.
– How to build creative for Facebook & Instagram.
– Where to find resources for self-training.
About the speaker:
Khalid Hamadeh worked for Facebook for 3 years, starting at the Canada office (where he’s from), then moving to Facebook HQ in Silicon Valley. He worked with some of Facebook’s largest global clients (e.g. Netflix, eBay, P&G, Coca-Cola, J&J, Molson, etc.), consulting them on how to improve Facebook/Instagram ROI, managing branding, acquisition, and retention campaigns. Khalid worked closely with Facebook engineers to understand the intricacies of Facebook’s massive ad auction, but also conducted large scale training with clients & worked with nearly a dozen startups/NGOs on improving their channel performance. Prior to Facebook, Khalid worked at ad agencies in Toronto & Dubai.
Since leaving Facebook earlier this year, Khalid started his own ecommerce business (www.strawsave.org), and also consults with early-stage startups & NGOs on how build, structure, and scale their Facebook ad strategy.
Event Registration Instructions
This event is members only with 10 limited spots for public. If you want to join this event, please register at the Dojo Front Desk or send us an email to firstname.lastname@example.org