Measure Your Marketing Campaigns.
What is data-driven marketing? Learn the fundamentals of measuring your marketing campaigns, reporting, and deriving actionable insights to craft a better informed marketing strategy.
What People Will Learn:
- Setting Marketing Goals
- Tracking Funnels
- Reporting ROI
- Basics of Attribution Models
- Tools for Reporting for both Clients and Business Owners
- Turning Reports into Actionable Insights
About the speaker:
I am Rebecca Bowden from the US. I am a data nerd who really appreciates a beautiful spreadsheet. My background is in finance, but I quickly kicked that career to the curb to work remotely on my own PPC and Analytics consulting business. I am currently Marketing Director for AgencyAnalytics, a reporting platform for agencies.
#### Event Registration Instructions ####
This event is for free and open to public. Limited to 50 place. If you want to join this event, please register at the Dojo Front Desk or send us an email to firstname.lastname@example.org