In the B2B space, sales cycle is lengthy and there are many offline steps to turn prospects into customers. As such, management often lacks visibility and fall into the trap of expanding sales and marketing workforce blindly to meet aggressive revenue targets. This decision comes at a high cost of efficiency which impacts bottom line revenue. A way to mitigate this is to use a data-driven approach to inform hiring decisions. During the talk, we will learn how to set up the data foundation and framework to build an intelligent hiring model for your company.
What People Will Learn:
•Introduction to B2B sales and marketing funnel
•Advanced processes and systems to manage lead prioritization, routing, and tracking
•Methodology to measure your B2B sales and marketing funnel effectively
•How to use this methodology to create a data driven approach to grow and optimize B2B sales and marketing workforce
About the speaker:
Agnes Oetama
Agnes is a data-driven marketing professional who recently moved from the Bay Area to Bali to explore the digital nomad lifestyle. Her experience spans over 9 years of B2B Marketing in the Technology space, with specialization in Marketing Operations and Analytics. She has helped planned, executed and measured a number of marketing campaigns ranging from high growth Start Ups to Fortune 500 companies. She is passionate about utilizing data to help companies make informed decisions, optimize processes and improve bottom line revenue.
https://www.linkedin.com/in/agnesoetama
#### Event Registration Instructions ####
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This event is for free and open to public. Limited to 50 place. If you want to join this event, please register at the Dojo Front Desk or send us an email to rsvp@dojobali.org
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